PBM Report: Name Change?

From: casbahcarl@aol.compost (Chuck)

Date: Fri, 20 Aug 1999 00:00:00 +0000

I've been tossing back and forth the idea of changing the name of the "PBM
Report" newsletter to something else. Right now, the default option is to keep
it the way it is without any change.

I don't mind that name, but ideally a newsletter's name should catch readers'
interest by explaining the benefits of reading it (e.g., "Making a Difference"
or "Retail Success").

But if a benefit can't be included in the title, then it would be helpful to
have the newsletter's subject as the title, and then a subtitle could identify
the benefit and targeted reader.

Some ideas for a title that I've come up with are "Postal Gaming" or "Going
Postal". As a subtitle, one possibility would be to have something like
"Pushing the Envelope on PBM News, Reviews and Views."

I really don't feel that strongly about it either way, however. It's just that
"PBM Report" sounds kind of blah to me. I'd be interested in knowing if anyone
on the ng has any comments, ideas or suggestions.

Thanks! :)

Chuck

--
The GOING POSTAL! Zone - http://users.aol.com/casbahcarl/
The PBM Report - http://www.pbmreport.com/pbmreport/