Re: PBMs [was Re: Map Generator....]

From: "Terry Austin" <taustin@hyperbooks.com>

Date: Mon, 24 Jan 2000 00:00:00 +0000

<graham@DELETETHISaffordable-leather.co.uk> wrote in message
news:388c9ad2.1051989@news.cwcom.net...
> Hi there,
>
> On Mon, 24 Jan 2000 08:42:29 -0800, "Terry Austin"
> <taustin@hyperbooks.com> wrote:
>
> >> Of course, the easiest way to convince a customer that they're getting
> >>a superior product is to give them one, but that's not the goal of
marketing.
> >
> >Presumes that customers are inherently stupid and
> >incapable of telling good merchandise from shoddy crap.
>
> Excuse me? Gerald Ratner made a lot of money doing that until he made
> the mistake of actually admitting it!

There's certainly plenty of fools out there. They'll
be fools no matter how theives act towards them,
and are thus unworthy of anything but contempt.

And as you say, he's not doing it any more.
>
> Windows is, frankly, a lousy system, but it has been agressively
> marketed which is why it is on the majority of computers.

No, it is on the majority of computers because
it also is good enough for most needs, and because
its strengths address the needs of those who actually
make decisions on what computer systems to buy.
Note that in most businesses, these decisions are
not made by users or IT people.  That's changing,
in the case of the latter, but slowly.
>
> However, to drag this back to the subject of PBM, have you ever played
> "It's a Crime" from KJC?
>
> To be honest it wasn't the greatest game by any stretch of the
> imagination, there were games with more detailed settings, better
> reports, a more useful command structure etc etc, yet it still managed
> to be one of the most widely played and successful PBM.
>
> The saying "if you build a better mousetrap the world will beat a path
> to your door" is complete crap. It doesn't matter whether your
> mousetrap is better or not, if you market it well it *will* sell.

Maybe for a while. If it's shit, it'll fail eventually, and so
will your company.
>
> >Lots and *lots* of people have lost their shorts
> >making that assumption.
>
> More people have lost their shorts thinking that just because they had
> a great product people will automatically buy it.

Bullshit.  For that to even be possible, there
would have to be more people who *had*
a great product, which is utter rubbish.
>
> >> For a perfect example witness Intel's marketing, especially during the
> >> pre-AMD era.
> >Marketing is irrelevant when you have a monopoly.
>
> Not when there are up and coming competitors and you want to *keep*
> that monopoly.
>
Marketing is irrelevant then, too. Illegal strongarm
tactics are far more important.

Go read the Micorsoft ruling sometime. Marketing
does not enter the picture in any way.

Terry Austin

References

Re: Map Generator....
gherbert@crl3.crl.com (George Herbert)
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
Ed Chauvin IV <edc81u4@newsguy.com>
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
"Terry Austin" <taustin@hyperbooks.com>
Mon, 24 Jan 2000 00:00:00 +0000
PBMs [was Re: Map Generator....]
graham@DELETETHISaffordable-leather.co.uk
Mon, 24 Jan 2000 00:00:00 +0000
Re: Map Generator....
Ilya <ilya@spam.free.gamecommandos.com>
Tue, 18 Jan 2000 00:00:00 +0000
Re: Map Generator....
htp@mac.com (Henry)
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
Carol Mulholland <Carol@flagship-uk.demon.co.uk>
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
htp@mac.com (Henry)
Mon, 24 Jan 2000 00:00:00 +0000

Referenced By

Re: Map Generator....
gherbert@crl3.crl.com (George Herbert)
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
Ed Chauvin IV <edc81u4@newsguy.com>
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
"Terry Austin" <taustin@hyperbooks.com>
Mon, 24 Jan 2000 00:00:00 +0000
PBMs [was Re: Map Generator....]
graham@DELETETHISaffordable-leather.co.uk
Mon, 24 Jan 2000 00:00:00 +0000
Re: Map Generator....
Ilya <ilya@spam.free.gamecommandos.com>
Tue, 18 Jan 2000 00:00:00 +0000
Re: Map Generator....
htp@mac.com (Henry)
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
Carol Mulholland <Carol@flagship-uk.demon.co.uk>
Sun, 23 Jan 2000 00:00:00 +0000
Re: Map Generator....
htp@mac.com (Henry)
Mon, 24 Jan 2000 00:00:00 +0000